"Shotgun Ride-Alongs" Advocated as Valuable Way to Develop Sales Teams

Free webinar describing a deliberate methodology for conducting ride-alongs within a sales team

Atlanta, GA, January, 2012Everett Hill, President of Atlanta-based Catalytic Advisors, announced his upcoming free webinar, "Management by Riding Around: The Value of Riding Shotgun with Your Salespeople," to take place on January 27, 2012, from 2:00 to 3:00 p.m. Eastern Standard Time. The session, offered through The Sales Management Association (SMA), is open to SMA members and non-members alike.

Intended for sales leaders, the webinar is inspired by Hill's twenty years of sales leadership experience, where he turned around organizations of up to 1,200 individuals. He maintains that direct field observation can quickly get to the bottom of a salesperson’s—and an organization’s—level of effectiveness with customers. In doing so, it gives sales leaders enormous credibility and a platform to effect change.

"Ride shotgun enough, and you’ll gain a broad understanding of the issues underpinning sales performance, like sales execution, customer fulfillment, and even competitive strategy,” Hill said. “Because ride-alongs are time intensive, it’s valuable to have a deliberate methodology to maximize your insights and your impact. I’m fortunate to have had a long career in an industry where I could hone ride-along methodology to an art form.”

To register for the free webinar, visit The Sales Management Association website and click on "Events – Upcoming Webcasts." During the session Hill will describe how to plan and execute a management routine of powerful ride-alongs with either direct reports or skip-level reports.

About Catalytic Advisors & Everett Hill
Founded in 2011, Catalytic Advisors is a sales consultancy headed by Everett Hill, a trusted advisor to CEOs and business owners in manufacturing and distribution. Hill delivers breakthrough top line results by bringing his straightforward operator’s perspective to sales challenges. Through Catalytic Advisors, he helps organizations develop solutions that make sense, that they’re committed to, and that effect real change in their sales performance.