5 Keys to SCORE Better Customer Relationships

Posted by Joellyn Sargent on Mon, Dec 09, 2013

“Delighting the customer” is a popular mantra in firms dealing with the rapid evolution of the sales process. Technology has empowered buyers of all kinds – from B2B to consumer markets – to move themselves through the sales cycle. Taking a self-service approach, buyers discover new products online, research features, read reviews and even compare prices before engaging a sales rep.

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Tags: business development, b2b marketing, customer loyalty