Get Serious About Product Innovation

Posted by Everett Hill on Sat, Jun 09, 2012

Product innovation is a hot topic nowadays, and as a beverage industry professional I was always fascinated with the circumstances surrounding the origins of successful new brands. But did you know that one of the best selling drinks in the US, with a name as American as apple pie, actually originated on the Indian subcontinent?

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Tags: product innovation, product development strategy, intrapreneurship