Stop Writing Value Propositions and Start Building Sales Strategy

Posted by Everett Hill on Fri, Apr 26, 2013

“If people [customers] don’t want to come out to the ball park [buy my product], nobody’s going to stop them.” Yogi Berra’s lament about fickle baseball fans came to mind as I reviewed the results of the 2013 Miller Heiman Sales Best Practices Study.

Read More

Tags: product differentiation, Miller Heiman, b2b sales strategy, value proposition