“Big data” is one of the latest techno-trend buzzwords finding its way into popular culture. On the surface, it appears to represent an issue restricted to the province of IT geeks: you have a case of big data when your data set has grown so large that it’s difficult to maintain, manage, or analyze using traditional tools. The reality is, big data is becoming a significant sales effectiveness opportunity, and a corresponding competitive threat for mid-tier and smaller businesses.
Apple Computer’s “1984” Macintosh ad ran 28 years ago during the Superbowl, yet it still resonates today due to its flawless execution of three timeless principles. Remaining true to these principles should be the top priority of every marketer intent on B2B sales growth in 2012.
Smaller companies have certain advantages over their larger competitors. Creativity, independence, and nimbleness are often the result of a unique company culture.